Mural 2023

The Shop / Strategy / Field Logistics / Brand Ambassadors / Studio - Graphic Design


Following the association of Canadian Tire's Premier paint brand with Mural, Canadian Tire was looking to create a natural link between the property and Premier, as well as a stunt to stand out and be highly visible on heavily pedestrianized Saint-Laurent Street during the event.


Mega cans of spray paint as a canvas for a collective mural of festival-goers.


Production of 2 mega-cans, along with a container featuring a colorful photo area and a pop-up store to showcase the Premier product line and promote a contest for a Premier virtual décor offer. In all, over 80 hours of activation, some 6,800 participants and more than 3,600 interactions at the store and photobooth.