Keen to raise Quebecers' awareness of their daily electricity consumption at home and the solutions available to them to make a difference to our ecological footprint, Hydro Québec wanted to deploy and raise awareness of their HILO services and solutions.
Concept
Development of a kiosk for various trade shows demonstrating the benefits of HILO.
Deliverables
Set design, set-up and dismantling at the trade shows visited, including the associated event logistics and animation of the experiential area by our brand ambassadors. In 14 days of activation spread over 4 trade shows, over 3,000 direct interactions were recorded in some 172 hours of operation of the HILO kiosk.
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