The Shop / Strategy / Field logistics
To promote their brand and programming to festival-goers at the Francos and the Festival de Jazz de Montréal, Radio-Canada wanted to showcase its Ici Musique hosts.
Turnkey design and construction of a karaoke recording studio in a container, allowing festival-goers to choose their favorite song from a list offered by the Ici Musique hosts.
Internal construction of the recording studio and waiting area, external make-up of the container, field logistics with Groupe CH and supervision of some 120 hours of field activation over 20 festival days. In short, audio and video footage were taken of each singer, then e-mailed to participating festival-goers. Over the course of the 2 festivals, more than 10,000 interactions were generated, and more than 3,250 singers entered the recording studio.
