As a long-standing partner of Celsius, Sopexa was looking for a striking concept to stand out and showcase its customers' products at the 2023 edition of The Great Montreal Christmas Market in the Quartier des Spectacles.
Concept
Use a custom-built experiential container to maximize daily operations over six weeks.
Deliverables
A dual-purpose container with a photo booth area featuring Brie-Anna, Quebec's most fabulous and most photographed cow of 2023, and of course, a fine cheese-tasting counter for discussions with our squad of epicurean and gourmet brand ambassadors!
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