In addition to their efforts to promote the use of trains for family and business purposes, VIA Rail was looking to stand out at major public events in Quebec and Ontario.
Concept
Mini-train station at major summer events in the Quebec-Windsor corridor.
Deliverables
Activation of a mini-train station for electric train rides at the Canadian Tulip Festival in Ottawa, the National Bank Open in Montreal and Toronto, the FEQ in Quebec City and Confederation Day (Ottawa). Welcome, entertainment and management of passengers, including operation of the mini-train, management of entrances and exits, and animation of the waiting area.
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